Eric Kootte of SFK Manufacturing, LLC makers of Skid Row Offroad products shares the build of their 2003 Jeep Rubicon that was custom built for the 2004 SEMA show.
Story by : Eric Kootte
Edited by: Mark Smith

About the build:
The Jeep was purchased new by me in February 2003. I actually ordered it with few options rather than buy one off the dealer lot. It was never intended to be built up for offroading, let alone the SEMA Show, and was to be used for only two things: as a daily driver and for prototyping some new items to fit the "new" version of the TJ. I drove it until August 2004 and racked up almost all of the miles that register on the odometer. That plan changed when we decided that we needed to display our products at the SEMA Show in order to grow our business.

We attended the 2004 Carlisle All Truck Nationals the first weekend of August and made the first three of many business contacts that made it possible for us to create this awesome Jeep: Bushwacker, Fabtech and Toyo Tires. These companies provided the fender flares, suspension, and tires that give this Jeep its tough, offroad look. After their initial commitment to our project, I created a drawing of what I wanted the finished Jeep to look like. That drawing included some new concepts like our NightCrawler Modular bumpers and our MountainScape Rocker Panel Guards. Ultimately, I was quite pleased with how close to the concept the finished Jeep became.
The Jeep was built in our shop which, at the time, was actually the drive-in basement of my house. That meant low ceilings and doors, as well as the need to move the Jeep out of the way in order to keep up with production. It was a little scary to start cutting up what was basically a new Jeep with plenty of payments left. Just the same, I took a deep breath and made those first cuts in the hood to install the NACA ducts that I had found online. They were actually intended to fit a 1st generation RX-7 and were really a perfect fit.
Another detail that folks might be interested in knowing... The fog lights in the grill? I found them at a swap meet. The bezels around the fog lights, we machined them from a pair of stainless steel kitchen sink drains from Lowe's Home Center. You never know where you might find something useful!!
fog lights in the grill? ....
After installing the Fabtech suspension lift, we had to use some puny 205-75-15 tires that were the originals from my first Jeep, a 1994 Jeep YJ with a 4 cylinder engine. Without those small tires the Rubicon wouldn't fit through the garage door! The Jeep looked quite strange with those tiny tires on it.
Two days before we were supposed to leave for the Jeep's debut at the 2004 SEMA show, the paint job got screwed up and the front of the Jeep had to be totally redone. We delayed our departure and stripped the paint from the hood and parts of the fenders. Using EXTRA care, the paint was redone. The next day the Jeep was hauled to the detail shop to get it ready for the show. That afternoon the Jeep was loaded into the trailer for the trip to Vegas the next day and we STILL hadn't seen it with its new wheels and tires installed!!! Why? Because it wouldn't fit through the shop door or into the trailer with them on! We literally didn't get to see the completed Jeep until we were ready to roll the Jeep into our booth at the SEMA show. The very first time it was driven was to the photo shoot. I was SO glad that it actually made it there and back without incident!!! Like I had any doubts.
We asked Eric how he got started in the Jeep business, here is what he had to say.....

"I've always been a car guy and was working as a mechanical design engineer when I purchased my first Jeep in October 1993. I loved how the Jeep literally got me anywhere I wanted to go, regardless of the weather. My vacation in May 1995 I was attending the Jeep Jamboree USA Maine Mountains Jamboree. I had a great time on the trails in Maine, but ended up with serious damage to the Jeep's exhaust pipes and oil pan. I decided that I would go on another trip only after protecting the underside a bit more. So I created an engine/transmission skid plate in my home shop. After seeing it, many of my offroad friends wanted one for their Jeeps since nothing like it was available at that time. So, in 1999 I finally went into business creating skid plates and other accessories for Jeeps. Eventually that included products for several Jeep models as well as Toyotas, and Nissans."